Outcomes

To establish UXR practice in software development team.

Facilitated definition of product objectives with Product Managers
Results informed Product of need to reprioritize development priorities
Designed and developed templates for Product Managers to facilitate focus groups, moderate usability tests, archive and analyze test results, report on research results.
Educate PMs and provide guidelines for rigorous events and processes.
Design Knowledge Management system to track research results and prioritize software development actions.
Facilitate the integration of customer experience perspective in product development processes.
Designed analytics strategy for the implementation of Adobe Analytics but did not implement due to shifting priorities.